Everyday styling can put your hair through the ringer, leaving it dry, dull and desperate. Give hair a fighting chance with the TRESemme Platinum Strength Collection, a line of hair care products developed to fortify and strengthen hair. Made with TRESemme's Renewing Complex, TRESemme Platinum Strength Collection reverses the look of up to two years' of damage in just five uses* and and reinforces hair's natural protective layer for beautifully smooth hair. *With Tresemme Platinum Strength shampoo and conditioner use after 5 washes. TRESemme understands how great hair gives you the confidence to walk taller every day. Delivering that feeling has driven TRESemme since Edna L. Emme founded the brand in 1948. She embodied this confidence; the perfect role model for inspiring modern women today. Intelligent and beautiful, Edna was a rule breaker and entrepreneur, a powerful package who was admired for her beauty but remembered her for her intelligence and tenacity. She was also a trailblazer for women in the workplace. Rising from the machine floor to the boardroom, she became vice-president of the Godfroy Manufacturing Company, a rare achievement in an age when executives were almost exclusively men.
- Always read the label. Follow the directions for use.